A listed food company launched a branded CPG business and required a Digital Marketing & E-Commerce plan to support the GTM strategy focused on driving brand awareness and growth, including new market penetration.

The company sought an individual with experience managing multiple agency partners and developing digital strategies, omni channel best practices, eCommerce technologies, analytics and monitoring for new product launches.

The ideal candidate would have an in-depth understanding of online consumer behaviors, and the ability to map and analyze customer journeys while managing trade marketing within the retail and direct to consumer channels.

3P Partners presented a shortlist within two weeks and the successful candidate was offered the position 2 months later. The successful candidate was a local with 25+ years of experience in Food & Beverage, Pet Food & Consumer Products. They were selected for their track record of developing GTM strategies focused on driving brand awareness and new market penetration within the CPG industry.