National Sales Director

National Sales Director
The National Sales Director will develop and execute a strategy to scale total private label sales with a primary focus on developing new business within the retail channel. They will partner with the VP Sales to develop a long-term sales plan to generate new business with retail customers and further penetrate the foodservice business. They will develop joint business plans based on tailored customer solutions, establish a strategic pricing model, support expansion, and recommend changes to increase total portfolio profitability.

The ideal candidate will have a track record of developing food or beverage private label programs into regional grocery chains and other channels.

Responsibilities

• Partner with the VP Sales to develop and implement short- and long-term sales strategies for National Retail and Food Service Customers.

• Develop annual sales targets for existing account penetration and new business acquisition.
• Generate leads, establish new customer relationships, and close sales to drive profitable growth.
• Leverage industry and product knowledge to present customer solutions and inform joint business planning.
• Build strategic sales plans for each account, including forecasting volume and profitability, and prepare sales performance reports.
• Develop and manage pricing strategies to achieve revenue goals while considering costs, margins, and market conditions.
• Continuously monitor the sales plan to increase total portfolio profitability. Adjust volume, inventory, and pricing based on market trends and competitor analysis.
• Create and execute field sales action plans to achieve sales objectives. Track and manage the sales funnel to meet conversion rate targets.

• Strengthen relationships with key customers and provide customized solutions and high touch service.

• Oversee distribution partners, including selection, onboarding, and performance management.

• Represent the Company at trade shows and industry events.
• Contribute to innovation and expansion plans, including new product development and commercialization.
• Coach and mentor sales team, identifying and implementing training programs to enhance capabilities.

Requirements

• 7+ years of experience in a national account management role within the food or beverage industry, preferably in a mid-sized company with national distribution.
• Proven track record of driving incremental sales and margin growth.
• Demonstrated ability to collaborate effectively with cross-functional teams, including Sales, Customer Service, Supply Chain, and Finance professionals.
• A team player with confidence in their abilities yet humility in approach, adept at driving the team towards surpassing their goals by celebrating shared successes and learning from setbacks.
• Entrepreneurial spirit with strong problem-solving abilities, creative thinking skills, and the capacity to make informed decisions based on accurate and timely analyses.
• High level of integrity, dependability, and a results-oriented mindset, coupled with a sense of urgency in achieving objectives.

National Sales Director
The National Sales Director will develop and execute a strategy to scale total private label sales with a primary focus on developing new business within the retail channel. They will partner with the VP Sales to develop a long-term sales plan to generate new business with retail customers and further penetrate the foodservice business. They will develop joint business plans based on tailored customer solutions, establish a strategic pricing model, support expansion, and recommend changes to increase total portfolio profitability.

The ideal candidate will have a track record of developing food or beverage private label programs into regional grocery chains and other channels.

Responsibilities

• Partner with the VP Sales to develop and implement short- and long-term sales strategies for National Retail and Food Service Customers.

• Develop annual sales targets for existing account penetration and new business acquisition.
• Generate leads, establish new customer relationships, and close sales to drive profitable growth.
• Leverage industry and product knowledge to present customer solutions and inform joint business planning.
• Build strategic sales plans for each account, including forecasting volume and profitability, and prepare sales performance reports.
• Develop and manage pricing strategies to achieve revenue goals while considering costs, margins, and market conditions.
• Continuously monitor the sales plan to increase total portfolio profitability. Adjust volume, inventory, and pricing based on market trends and competitor analysis.
• Create and execute field sales action plans to achieve sales objectives. Track and manage the sales funnel to meet conversion rate targets.

• Strengthen relationships with key customers and provide customized solutions and high touch service.

• Oversee distribution partners, including selection, onboarding, and performance management.

• Represent the Company at trade shows and industry events.
• Contribute to innovation and expansion plans, including new product development and commercialization.
• Coach and mentor sales team, identifying and implementing training programs to enhance capabilities.

Requirements

• 7+ years of experience in a national account management role within the food or beverage industry, preferably in a mid-sized company with national distribution.
• Proven track record of driving incremental sales and margin growth.
• Demonstrated ability to collaborate effectively with cross-functional teams, including Sales, Customer Service, Supply Chain, and Finance professionals.
• A team player with confidence in their abilities yet humility in approach, adept at driving the team towards surpassing their goals by celebrating shared successes and learning from setbacks.
• Entrepreneurial spirit with strong problem-solving abilities, creative thinking skills, and the capacity to make informed decisions based on accurate and timely analyses.
• High level of integrity, dependability, and a results-oriented mindset, coupled with a sense of urgency in achieving objectives.