Framing The Search Assignment

Position: Chief Revenue Officer

Client: a family-owned food manufacturer in California

The Challenge

A 3rd generation family-owned and operated food manufacturer in California required a Chief Revenue Officer to build the sales and marketing function and build a GTM strategy for a diverse portfolio of branded and private label products.

The company is in the early stages of building its Sales, Marketing, and Brand function, with the CRO being the first hire in this area and responsible for establishing the entire department from scratch. Additionally, the candidate needed to have both strategic and hands-on experience in scaling a specialty food brand, as the company aims to significantly grow retail revenue. This person would also be responsible for building sales enablement and establishing metrics to evaluate performance.

The Solution

3P Partners head hunted and placed a Chief Revenue Officer with 25 years of experience driving revenue growth, building high-performing teams, and expanding brand portfolios within family-owned and mission-driven food businesses. Her proven success in scaling companies and repositioning a company for market expansion aligns well with the company’s ambitious five-year growth plan and requirement for a strong sales and marketing foundation.

The 3P Difference

We are the industry-leading food and agribusiness executive search firm. We approach experienced candidates who are not actively looking for a new position to give you access to a broader, more qualified talent pool. Our reputation relies on our ability to deliver high-quality service and timely results.

The Results

The client was extremely pleased with our collaborative hiring process and ability to identify a candidate who not only had extensive industry experience but was a great cultural fit. In addition to this search, our team placed their Chief People Officer.