Framing The Search Assignment

Position: Director of B2B Ingredient Sales

Client: a 5th-generation, vertically integrated food processor specializing in natural and organic ingredients for global B2B customers

The Challenge

As the business prepared to scale, leadership recognized the need to elevate its sales organization with a dedicated Director of B2B Sales. The existing team had strong account management capabilities but lacked a structured business development strategy, limiting growth within the wholesale ingredients portfolio.

This new leadership role was tasked with professionalizing sales operations, improving forecasting and pipeline visibility, and expanding market share in emerging markets. The existing team had strong account management capabilities but required a structured business development strategy to unlock growth within the wholesale ingredients portfolio.

The Solution

3P Partners conducted a targeted search for entrepreneurial sales leaders with a proven track record in natural and organic ingredients, particularly those with experience in team development, customer acquisition, and strategic account growth.

We successfully placed a senior sales executive with over two decades of experience in B2B ingredient sales and innovation. With prior leadership roles at multinational ingredient suppliers, he had managed teams across North America, worked closely with food manufacturers and co-packers, and led both sales and R&D integrations to drive value-added solutions. His commodity specific background, combined with deep commercial experience and a Food Science degree, positioned him to lead the team, develop a go-to-market strategy, and drive long-term growth for the client.

The 3P Difference

At 3P Partners, we specialize in recruiting commercial leaders for the food and agribusiness sectors. Our deep industry network and tailored search process enable us to identify candidates who combine technical credibility, leadership skills, and cultural alignment with the fast-paced, mission-driven environments our clients operate in.

The Results

Our client was thrilled to hire a sales leader with the strategic vision and industry depth to modernize and expand their B2B sales capabilities. This placement followed several other successful searches, including their CFO, Chief People Officer, and Chief Revenue Officer, demonstrating our long-term partnership in supporting this company’s growth trajectory.