Framing The Search Assignment

Position: eCommerce Sales Manager

Client: a family-owned beverage business in California with 300+ employees 

The Challenge

A family-owned beverage business in California required an eCommerce Sales Manager to scale their online sales.

The search for the eCommerce Sales Manager was uniquely complex due to the highly specialized nature of the role, which required deep expertise in Amazon’s marketplace ecosystem and the ability to drive performance across digital sales channels.

The ideal candidate needed to be fluent in Amazon’s operational and marketing levers, ranging from forecasting and demand planning to digital advertising and campaign execution. The role also required aligning new product development with a broader national and international sales strategy.

Additionally, this hire needed to step into a fast-evolving environment, and take ownership of KPIs tied to traffic, conversion, retention, and profitability. Balancing strategic thinking with executional agility, the right candidate had to be both analytical and collaborative, serving as the critical link between Amazon’s dynamic requirements and the company’s internal teams.

The Solution

3P Partners headhunted and placed a candidate who was an excellent fit for the eCommerce Sales Manager position due to his extensive experience driving growth on Amazon and other key digital retail platforms.

He had a track record of delivering 2x profitable Amazon growth by leveraging advanced search engine marketing, content optimization, and strategic use of programs like Subscribe & Save, Prime Day, and Vendor Powered Coupons. He also delivered 650% Return on Ad Spend (ROAS) on InstaCart, and collaborated cross-functionally to improve trade spend management and inventory alignment.

This candidate’s fluency with Amazon’s operational and marketing levers, coupled with his track record of leading cross-functional initiatives and launching new products, directly aligned with the company’s priorities. His data-driven mindset, hands-on experience, and enthusiasm for joining a mission-driven, family-owned company made him a strong cultural and technical match for this high-impact role.

The 3P Difference

We are the industry-leading food and agribusiness executive search firm. We approach experienced candidates who are not actively looking for a new position to give you access to a broader, more qualified talent pool. Our reputation relies on our ability to deliver high-quality service and timely results.

The Results

The client was extremely pleased with our collaborative hiring process and ability to identify a candidate who not only had extensive industry experience but was a great cultural fit. In addition to this position, 3P Partners placed their Vice President of Sales, Director of Marketing, and Maintenance Manager.