Framing The Search Assignment

Position: Marketing Director

Client: 75-year-old, family-owned CPG business

The Challenge

A 75-year-old, family-owned CPG business in Pennsylvania required a Marketing Director to redesign the total portfolio GTM strategy and launch new products to capture new customers and increase market share.

The challenge was finding a candidate with experience navigating California labor compliance in a manufacturing environment. This person would be tasked with leading talent acquisition and retention initiatives, overseeing payroll and benefits administration, and developing innovative approaches to enhancing team cohesion.

The Solution

3P Partners successfully placed a candidate who was selected for her track record of driving market share and volume for food & beverage CPG brands across retail, club, food service, c-store, drug, and DTC channels.

The candidate had 19 years of marketing experience in branded food manufacturing and agency marketing. In her previous role, she leveraged consumer insights and data analytics to overhaul the brand strategy, which increased incremental volume and market share across the total portfolio.

The 3P Difference

We are the industry-leading food and agribusiness executive search firm and approach experienced candidates who are not actively looking for a new position and conduct comprehensive interviews to give you access to a broader, more qualified talent pool. Our reputation relies on our ability to deliver high-quality service and timely results.

The Results

The client was extremely pleased with our collaborative hiring process and ability to identify a candidate who not only had extensive CPG marketing experience but was also a great cultural fit. In the past year, our team also placed their Chief Financial Officer, who has added tremendous value to the business.