Case Study

Chief Marketing Officer search for family-owned CPG business in Idaho
BY 3P Partners | August 8, 2022

A family-owned, high-growth CPG business created a new position for a Chief Marketing Officer to partner with the executive leadership team to expand product selection/positioning, and market share. The CMO will standardize marketing and innovation programs, enhance the national sales plan, and optimize S&OP processes to increase total portfolio profitability. This individual will utilize their skills and experience to assess and integrate mergers and acquisitions as well as identify strategic partnerships.

The challenge was in identifying an individual with hands-on leadership skills and a track record of enhancing the capabilities of sales, marketing, and customer service teams in the CPG industry.

3P Partners head hunted and placed an individual within 6 weeks of commencing the search. The successful candidate had 20+ years of CPG marketing experience with strengths in leadership, management, and innovative brand building. This individual stood out for her strategic planning experience with a proven track record of developing new opportunities and products for their brands in order to meet goals of the wider organization.