Framing The Search Assignment

Position: Vice President of Sales

Client: Ag-tech start-up with global growth plan in Washington


The Challenge

An ag-tech startup required a VP Sales to design the go-to-market strategy for an industry-disrupting, patented post-harvest technology that extends the shelf life of perishable products and reduces food waste.

The challenge was finding a candidate with experience managing the commercialization process for cutting edge technology, penetrating new markets, and establishing strategic pricing for recurring revenue business models. Most importantly, the client needed someone aligned with their overall mission, vision, and values surrounding food waste and sustainability.

The Solution

3P Partners successfully placed a candidate who was selected for his energetic attitude and passion for reducing food waste.

The candidate had a progressive career in startup companies, significant leadership development experience, and a proven ability to communicate with team members at every level of the business. During his time in food startups, he gained extensive experience managing direct sales channels and driving revenue growth 3-5x in focused market segments. He made a strong impression with his analytical mindset,  authenticity, and ethical approach.


The 3P Difference

We are the industry-leading food and agribusiness executive search firm and approach experienced candidates who are not actively looking for a new position and conduct comprehensive interviews to give you access to a broader, more qualified talent pool. Our reputation relies on our ability to deliver high-quality service and timely results.


The Results

The client was extremely pleased with our collaborative hiring process and ability to identify a candidate who not only had extensive startup experience but was a great cultural fit.