A well-known, vertically integrated produce company required a National Retail Sales Director to build customer and category strategies to expand distribution and increase profitability with existing retail customers while developing new business opportunities across the US.

The challenge was in identifying an individual who could leverage data and category insights to influence key customers and manage a diverse product portfolio with consideration for commodity price fluctuations and market volatility. 

3P Partners headhunted and placed an individual within 8 weeks of commencing the search. The successful candidate had 10+ of sales experience with strengths in account management and in-depth knowledge of the produce industry. This individual was an excellent cultural fit and has a track record of developing new business opportunities in both the conventional and organic produce markets.