Northern California based beverage business with 600+ employees sought a Director of Marketing to develop and implement marketing strategies to expand market share, effectively communicate the value proposition, and influence purchase of the products. As a newly created role, the challenge was in identifying an individual with experience in developing and executing the marketing strategy from the ground up while providing marketing leadership, direction, and decision-making to maximize business results.
3P Partners successfully headhunted and placed a CPG marketing leader with 25+ years of CPG industry experience. This individual was recognized for their track record of building and executing strategies to drive growth and profitability and success in scaling brands across multiple sales channels. In addition, this individual possessed strong leadership skills with the ability to set clear direction, create an environment of positive recognition and accountability, and build team morale.