A family-owned and vertically integrated branded beverage business required a Senior Director of Marketing to provide strategic direction and leadership for the company’s marketing function.
Framing the search assignment.
Position: Senior Director of Marketing | Client: Family-Owned, Vertically Integrated Branded Beverage Business
A family-owned and vertically integrated branded beverage business required a Senior Director of Marketing to provide strategic direction and leadership for the company’s marketing function. This position is responsible for the transformation of the company’s brand positioning in the marketplace and is core to the acceleration of the products, mission, packaging, and vision so that the brand promise has a higher meaning in the hearts and minds of consumers, trade partners, and all other stakeholders.
The challenge came in identifying a candidate with a background in building strategies for brand growth across multiple trade channels.
3P Partners successfully placed a dynamic candidate with 10+ years of transformational cross-functional experience across sales, marketing, trade management, and product innovation.
This individual was selected for their impressive track record of leveraging market intelligence and consumer insights to drive brand differentiation, innovation, product development and management strategies at similar sized branded beverage businesses.
The 3P Difference
We are the industry leading food and agribusiness executive search firm and approach experienced candidates who are not actively looking for a new position and conduct comprehensive interviews to give you access to a broader, more qualified talent pool. Our reputation relies on our ability to deliver high quality service and timely results. Our DNA is in our focus on the 3 Ps:
People – We treat every search as if we were hiring for our own team. We take the time to understand your business needs and tailor our search to suit requirements.
Partnerships – As a result of our collaborative approach, more than 87% of our search assignments are granted due to repeat business or Dairy industry referrals.
Performance – We pride ourselves to deliver high quality and timely results for each strategic placement. There is no fee unless we provide a solution to your hiring needs.