Case Study

Senior Director of Marketing Search for Legacy Beverage Brand on the Central Coast
BY 3P Partners | November 26, 2021

Framing The Search Assignment

Position: Senior Director of Marketing

Client: Family-Owned, Vertically Integrated Branded Beverage Business


The Challenge

A family-owned and vertically integrated branded beverage business required a Senior Director of Marketing to provide strategic direction and leadership for the company’s marketing function. This position is responsible for the transformation of the company’s brand positioning in the marketplace and is core to the acceleration of the products, mission, packaging, and vision so that the brand promise has a higher meaning in the hearts and minds of consumers, trade partners, and all other stakeholders.

The challenge came in identifying a candidate with a background in building strategies for brand growth across multiple trade channels.


The Solution

3P Partners successfully placed a dynamic candidate with 10+ years of transformational cross-functional experience across sales, marketing, trade management, and product innovation.

This individual was selected for their impressive track record of leveraging market intelligence and consumer insights to drive brand differentiation, innovation, product development and management strategies at similar sized branded beverage businesses.


The 3P Difference

We are the industry-leading food and agribusiness executive search firm and approach experienced candidates who are not actively looking for a new position and conduct comprehensive interviews to give you access to a broader, more qualified talent pool. Our reputation relies on our ability to deliver high-quality service and timely results.


The Results

The client was extremely pleased with our collaborative hiring process and ability to identify a candidate who not only had extensive industry experience but was a great cultural fit.